Privacy Policy

Last updated: April 18, 2026

1. Who We Are

This website is operated by ProCraft Home Improvement LLC, a Missouri limited liability company. We serve homeowners in the greater St. Louis metro area, including St. Louis County, St. Charles County, and Franklin County, Missouri.

2. Information We Collect

Information you give us directly

When you fill out a form on our website (including our deck estimator, contact form, or any lead form we display through advertising), we collect:

• Your name
• Email address
• Phone number
• ZIP code or general location (when provided)
• Details about your project (size, materials, timeline, and any notes you share)

Information collected automatically

When you visit our website, we and our service providers automatically collect certain technical information, including:

• Device type, browser, and operating system
• IP address and general geographic location
• Pages viewed and how you interact with them
• Referral source (how you arrived at our site)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and provide project estimates
• Contact you by phone, email, or text message about your project
• Schedule consultations and coordinate work
• Send you relevant follow-up communications about our services
• Improve our website and marketing
• Measure the performance of our advertising campaigns
• Comply with legal obligations

4. Text Message (SMS) Communications

When you provide your phone number, you agree that ProCraft may send you text messages related to your inquiry, including appointment confirmations, project updates, and follow-up communications. Message and data rates may apply. Message frequency varies based on your project stage.

You can opt out at any time by replying STOP to any text message from us. You can reply HELP for assistance. We do not share or sell mobile phone numbers or SMS opt-in information with third parties for marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to understand how visitors use our site and to measure the effectiveness of our advertising. This includes tracking pixels from the following providers:

• Google Ads and Google Analytics — to measure ad performance and website usage
• Meta (Facebook) Pixel — to measure the performance of ads we run on Facebook and Instagram

These services may collect information about your visits to our site and other websites to provide relevant advertising. You can learn about and manage your preferences through:

• Google's ad settings at adssettings.google.com
• Meta's ad preferences at facebook.com/adpreferences
• Your browser's cookie settings

6. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers who help us operate our business — including our customer relationship management platform (GoHighLevel), email delivery services, and project management software (JobTread). These providers are contractually obligated to protect your data.
• Subcontractors and trade partners when coordination on your specific project is necessary (for example, sharing a site address with a concrete contractor for footing work).
• Advertising platforms (Google, Meta) — we share conversion data to measure ad performance. This data may include hashed versions of your email or phone number for matching purposes, but is not used by these platforms to identify you personally outside our campaigns.
• Legal requirements — when required by law, subpoena, or to protect our rights or the safety of others.

7. How Long We Keep Your Information

We retain your information only as long as needed to serve you and fulfill the purposes described in this policy. Lead inquiries that don't result in a project are typically retained for up to 3 years for follow-up purposes. Customer project records are retained longer for warranty, tax, and legal purposes, generally 7 years after project completion. You may request deletion of your information at any time (see Section 10).

8. How We Protect Your Information

We take reasonable administrative, technical, and physical safeguards to protect your information. Our service providers use industry-standard security practices including encrypted data transmission. That said, no method of transmitting or storing data over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect information from children under 13. If we learn we have collected information from a child under 13, we will delete it.

10. Your Choices and Rights

You have the right to:

• Access the information we hold about you
• Correct inaccurate information
• Delete your information (subject to legal retention requirements)
• Opt out of marketing communications — unsubscribe links appear in every marketing email, and you can reply STOP to opt out of SMS
• Opt out of ad targeting through the tools listed in Section 5

To exercise any of these rights, contact us using the information in Section 13.

11. Third-Party Links

Our website may contain links to third-party sites (for example, to our scheduling calendar or social media pages). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies separately.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal reasons. When we make material changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically.

13. How to Contact Us